Make your product owner or CEO watch this video

For months, I have been trying to find a way to explain in a short way how Product Ownership works in Scrum. Then I found:

Source: http://blog.crisp.se/2012/10/25/henrikkniberg/agile-product-ownership-in-a-nutshell</a>

• product backlog
• product owner
• product ownership
• scrum