Hola, SEAT Data Office!

Today, I’m happy to announce that on top of my SEAT:CODE responsibility, I’m also now the Head of the SEAT Data Office. It’s such an honor and responsibility!

At SEAT and CUPRA, we foresee a world where our customers, partners, providers, employees, and even our society are connected to foster lifestyle, user experience, productivity, and creativity. We believe this connection can be created by picking data and converting it into useful information that can positively impact everyone's day-to-day.

We manage tons of data — trust me — more than you can imagine. It is not only because of manufacturing our great products, or our effective logistics processes or our new mobility services but also because our products equip the most advanced connectivity systems.

+12M parts per day are tracked and monitored by the Supply Chain Control Tower

By leveraging data, the SEAT Data Office contributes directly to the success of SEAT and CUPRA. However, for us, that is not enough 😉.

We can help build better infrastructures by knowing which roads are darker, which roads are bumpier, or analyzing air pollution as few examples. We can leverage our data to contribute to everyone’s safety. We can also help other companies increase their productivity by improving their logistics tracking, tuning their quality process, and predicting customer demand. The SEAT Data Office is willing to help others.

SEAT Data Office’s short-term mission is to contribute to SEAT and CUPRA’s success by optimizing processes and finding new business opportunities around Data. The Data Office’s long-term mission is to leverage all such knowledge to contribute to a better society and a more productive Spanish industrial ecosystem.

SEAT:CODE Mobility Plaftorm tracking the SEAT Mótosharing fleet in Barcelona

Considering all the great talent within SEAT IT combined with our Center of Software Development, SEAT:CODE, the success is guaranteed. If you or your company share our same vision and want to work together to find opportunities, send us an email to connecting-the-dots@code.seat.

I want to thank all the people that worked hard to make the SEAT Data Office a reality. I’ll do everything possible and impossible to lead this Data Office how it’s deserved. Let’s build a better future together.